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Superga at bob greens

Well over 100 years ago in 1911 in Torino, Italy, Walter Martiny started the production of rubber-soled footwear branded with the Superga logo. In 1925 his designs expanded to include footwear with vulcanized rubber soles, and the classic Superga 2750 style was born and became established as the people’s shoe of Italy.

After originally being used in a variety of sporting activities (particularly tennis) the original, classic Superga plimsoll has since gained iconic status.

Shop our range of Superga here.