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Superga brand history

Superga brand history
1st March 2019 Luke

Well over 100 years ago in 1911 in Torino Italy, Walter Martiny started the production of rubber-soled footwear branded with the Superga logo. In 1925, his designs expanded to include footwear with vulcanized rubber soles and the Superga 2750 style was born.
The original, classic Superga plimsoll has since gained iconic status with the brand of Superga becoming the market leader in smart casual sneakers. They are known for their huge range of styles and colours and at an affordable price.
Celebrities like Kate Middleton are big fans of the brand, being papped often wearing them.