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Saucony brand history

Saucony brand history
14th November 2018 bobgreens
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In 1898, over 120 years ago, four young men from America set up a shoe factory on the banks of the Saucony Creek. They took inspiration from the creek for their now-iconic swooping logo (the flow of water) and the 3 dots inside it represented the boulders that lay on the bottom.

Just down the road (in American terms) A.R Hyde & Sons were busy making boots for the US Army throughout WW2, as well as baseball shoes, bowling shoes and the like. They bought Saucony in 1967, and the company moved to Cambridge, Massachusetts in 1968.

By 1971 they were being highly rated by US Running Magazine. Frank Shorter won gold in the Olympic marathon in 1972 wearing a pair. In 1977 Consumer Reports Magazine awarded Saucony “Best Quality”. The best kept secret of runners everywhere was now out and Saucony were the most popular running brand of the time. Saucony’s shoe boxes once had the phrase “sock a knee” printed on them, which represents the correct pronunciation of the company’s name.

The Eighties produced some of Saucony’s most iconic models, including the Jazz and the Shadow, which are still being produced today under their ‘Originals’ line, and which we are pleased to stock at bob greens.

Shop our range of Saucony Originals here.