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Farah brand history

Farah brand history
3rd March 2019 Luke

Starting in America in 1910 Farah first opened their doors for business in El Paso, Texas. They primarily made high-quality workshirts and jeans in the 40’s after the war. Their stain-resistant pants became very useful during messy nights out in the UK and began to get a cult following.
In the late ‘70s both black and white kids in south London started to wear Farah.
Adopted by Football Casuals in the 1980s Farah and other designer goods served a couple of different purposes – as well as suggesting that the wearer had money, a nice bit of misdirection if they were up to no good, it also enabled them to get into pubs and clubs that had outlawed football colours.
It wasn’t just the Casuals that adopted Farah as their own – mods, skinheads and rockabillies all fell head over heels for Farah’s sharp, slim cut trousers, which seem to have a fluid quality that changed their ‘message’ depending on whether they were partnered with a shaved head and suspenders or a bowl cut and t-shirt.
It wasn’t long before Farah tapped into the mod/punk culture across the pond and opened their first store in London.
Farah continued to grow into the noughties, with members of Editors, The Cribs, The Strokes and Arctic Monkeys all sporting the iconic ‘F’ tab. It even saw some time on the small screen courtesy of Jack O’Conell’s character, James Cook, in Skins. The revival of mod/skinhead culture in the past few years, due in no small part to This is England, has also been very good to the brand.