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Edwin brand history

Edwin brand history
13th February 2019 bobgreens

The Edwin brand was founded in Japan 1947 by Mr Tsunemi. Edwin is an anagram of ‘Denim’, the ‘m’ flipping into a ‘w’. At the point of the brand’s inception, denim was not made in Japan, it had to be imported from the US but without the worn, aged finish Mr Tsunemi favoured.

To get that finish he started to explore manufacturing denim himself, of the highest quality possible and in 1961 he crafted the first pair of Edwin jeans.

Edwin has always been an innovative denim brand, in 1963 it produced what was then the world’s heaviest ringspun denim jean (16oz), featuring their now famous three-colour rainbow selvedge, which is still being used today. In the 1970s they the first company in the world to develop an ‘old wash’, designed to replicate denim which has been worn from its rigid, unwashed state traditionally designed for workwear due to its durability.

In the 1980s Edwin invented ‘stone washing’, a pivotal moment in the evolution of denim manufacturing which revolutionised the entire industry.which revolutionised the denim industry.

Today Edwin produces a wide range of denim washes, weights and selvedge to cater for every taste, and remains a forward-thinking denim brand priding itself on innovation; utilising exclusive fabrics and fabrication; unique technology; hand wash processes; and continual progression in design and fit.

Shop our Edwin collection here.